The Decline of Yellow Pages and the Future of Online Marketing
The internet yellow pages are common with modern internet users. Some have little knowledge of how it came about to become what is. Yellow pages are a telephone directory of business which is arranged in classes rather than alphabets. Businesses are required to pay for advertisement on the yellow pages. The term yellow pages were coined after the printer of the white pages ran out of white papers and used yellow papers. It is a list of business providing details for firms within a certain place. Most of the yellow pages were published by local phone companies though independent publishers also exist. In some instances, the publishers may concentrate on a certain categories like the health yellow pages. For every year, the yellow page has to be printed. The local people in an area are given the copies free of charge. The income of the publishing company is made from the space allocated to the advertising company.
However, yellow pages seem to be declining. Both the advertisers and the shoppers are turning on the internet search directories and search engines. Most of the people prefer to use the internet while relatively fewer will rely on the print yellow pages. The pace out of the yellow pages has been increased by legislation prohibiting delivery of the phone book. Some of the states have put in place the laws limiting the delivery of the handbook to instances when they have been requested by the resident. Minimal positive outcomes have been borne out of the attempts by the yellow pages companies to defend their source of income.
As a result, most of the companies are resulting to implementing the yellow pages ideas in the internet. This is actually becoming a success. The internet is where shoppers are turning to connect to service providers and product sellers. To meet the online surge in internet shopping most of the product sellers and service providers are listing themselves in online directories. The sellers who are not on the online platform are letting a big portion of customers go. With the online directories, it becomes easier for you to search for companies and see their review and description. From the internet site of the company, the client can ask a question or comment through the interactive features of the company’s website.
The print yellow pages may still command some acceptance but limited. This trend is set to continue in the future with consumers and advertiser relying heavily on the internet connections. Most of the businesses are turning to online listing since consumers are doing away with the hand copy. The ease which the online directories and search engines are offering to the user has made them a favorite. The yellow pages did a good job in providing the platform of the internet yellow pages.
Source: VoiceOnyx Presence