Customer reviews are the written experiences, on electronic commerce sites and online shopping sites, of the various consumers who have patronised a given product or service. Every company wants an overwhelming amount of positive reviews, and always try to keep the customer satisfied.
Reviews are critical to the survival of a business as negative reviews could cause the shutting down of an organisation. This is why many companies invest in online reputation management. It is estimated that over 75% of people read reviews of a service or on a product, and they form opinion son what they have read.
This implies that at least about a whopping 70% of these people see reviews as a reliable decision-making tool. If they find that the reviews on a product are incredibly harmful, you will find that they avoid that product and the company. Good and positive reviews imbue trust in prospective customers, while negative reviews cause profound loss to the affected company.
How do you find reliable brands from which to buy?
Online trading and marketing, while advantageous in many respects, cannot offer the physical features provided by traditional marketing. Even with the conventional offline trading, you will find that the reservations and appreciations of customers can still make or mar your business.
In today’s world, where online trading is fast becoming the boom, you will find that the only way you can trust or find a trustworthy brand to buy from is to look through the eyes of other people. When you read reviews, you can, to a great extent, tell whether the product is an excellent one or the company is a reliable one.
A tremendous amount of negative reviews on an organisation should make you tread lightly on trading with the company. There is a possibility of fraud, but with the growth of the online market, there is a reduction in the activities of fraud.
Why do businesses need reviews?
It is estimated that over 82% of consumers read online reviews for businesses. You are guaranteed a rise in sales or a churn if these prospective consumers fall in love or out of love with your product. As a rule, customers avoid a company without reviews, as they see them as not tested or unreliable.
For this reason, a business must strive to get an overwhelming amount of positive reviews from its customers. This will continually help to boost sales and encourage many other persons to buy. Customers will give good reviews when the service or product is excellent. They remain loyal to a reliable company. This implies that businesses need reviews to prove their trustworthiness.
All companies must strive to be reliable and reputable, so they always provide excellent services that benefit their customers. As one of these customers, you should always make sure to read reviews before making any purchase with a company. It will save you many heartaches and would serve as a deterrent to sneaky and fraudulent companies.