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How to Facilitate Competition in Sales Team

Any profit making business must have a sales team whose function is to improve the sales of the company’s products and services and in turn, increase the benefits of the enterprise. Thus, you need to have the best sales team with necessary sales skills to help reach targets. Competition among sales team staff has been cited as a factor which enhances the performance of individuals. So, we can now consider some of the ways of improving competition among the sales team staff so that the company benefits from such a competition.

Do away with unproductive salespeople – In every sales force, it is evident to have people who cannot meet sales targets no matter how small the targets are and regardless of efforts made to facilitate sales. No amount of training and mentoring would change their performance. Let not your efforts go in vain, and it is high time that you did away with them but also remember to advise them that the sales job is not suitable for them. Get rid of such people to serve the company’s resources and boost the morale of the rest of the team.

Train the best performing salespersons – Pay attention to the group which shows dedication in sales and has proved by making continuous improvements in sales and invest some resources in training them so that they are a top notch in sales.

Create sales enabling environment – Lead from the front. Facilitate the sales team with materials that they require so that their work is made easier and enjoyable and they will be motivated. It is proven that workers are productive only when their working conditions allow them to operate efficiently.

Insist on proper accountability – Accountability is essential in a sales team so that every person is responsible for his activities and this also facilitates carrying out disciplinary actions whenever one goes against company’s policies. Accountability ensures that there are no excuses and blame games among sales staff which are likely to lower performance.

Give room for each staff to be more productive – You can teach the team how to utilize their time to improve production effectively. Time is an irreplaceable resource and using it correctly in sales can work miraculously to your advantage. Assist them in making sales plans which are essential in achieving profits.

Agree on mutual sales targets – Discuss and agree with the sales team on possible sales goals but do not set targets for them because that will demoralize them and may be unrealistic to attain.

Timely Reporting – Reports are very crucial because they give a summarized information regarding sales. Sales information facilitates informed decision making in various sectors of the business such as production and marketing departments. Information on sales can affect the production operations and marketing activities, and it should also have information on business competitors.

Through proper facilitation, the sales team will continuously improve their performance. Do not forget to reward best performing team. You will have a competent sales team if you focus on the above activities.

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