In today’s soft economy and having gone through the toughest years in the industry, auto dealers are looking closely at opportunities for enhanced and improved profit. Call me old fashioned but it’s actually refreshing to buy some intellectual material online and then receive it in print format. One of the very best categories of secondhand autos that people could forget to examine is Certified Pre-Owned cars and trucks. This is absolutely pointless and incredibly annoying to the dealership (so much so that it can actually hurt the final negotiated trade difference this is explained below). When I inquired about this, I was told that this is to permit manufacturers and distributors to advertise the same car priced from multiple dealerships. To compound the problem, many used cars are not sold with its original owner’s manual.
One or two page document can never be a comprehensive instructional guide on how …Read More