Why Walmart Is Interested In India’s Biggest Online Retailer

Although advertisements on the web pages may degrade your experience, our business certainly depends on them and we can only keep providing you high-quality research based articles as long as we can display ads on our pages. A 2011 Category Leadership Study by Kantar Retail concluded category management needs manufacturer leadership and shopper insights to evolve into a worthwhile process for retailers.” Their conclusion is that current category management is more tactical than strategic and category management requires links that result in real growth solutions and more holistic plans to address joint manufacturer and retailer business issues across the Path-to-Purchase.

The Internet, as well as online shopping, is not going away anytime soon, and since online retailers are making Spanish, one of the most used languages around the world, applicable to their websites, it is safe to say that online retailers are looking at a lot of profit and success …

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