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When Zhang Xiurong first found the CNR Happiness Home Shopping channel on her TV, she called in to buy a cellphone. I used to buy lots of costume jewellery at the same price and if not more than I pay for TV channel real gemstones which look far better. Today, Fashion TV is a multi-media platform offering the most comprehensive and fastest review of global fashion is independently owned and operated from the headquarters in Paris, London and Vienna. Also Radio channels are broadcasting on Digital Radio via Freesat, Freeview, Sky UK or Virgin Media Ireland. In addition, Hyundai Home Shopping is set to launch a brand that specializes in clothing made from pleats in April in collaboration with a Busan-based fashion company. This marks the first time for Handsome to sell products through a home shopping channel.
To achieve better insight into general consumer preferences, shopping channels need to …