Shopping online is an industry segment whose growth has exploded faster and at a rate far beyond the scope of what many people thought was possible. Neighbourhood shopping areas and retailers give value to a community by providing various social and community services (like a library ), and a social place to meet. We want to understand how to deliver the most seamless shopping experience for consumers and businesses on Instagram, and ultimately mobile. As a year-round campaign, Shop The Neighbourhood encourages consumers to make their purchases at small local businesses, as they are known to play a huge role in the social and economic environment of Canadian communities.
Shopping frenzies are periods of time where a burst of spending occurs, typically near holidays in the United States, with Christmas shopping being the biggest shopping spending season, starting as early as October and continuing until after Christmas.
Knowing that Instagrammers …