The original, largest and most trusted retail event in Australia, Online Retailer Sydney is where the future meets retail and where opportunity meets you. Someone posted on the company’s Facebook page that people should be buying these bears in their local bookshop instead, the company themselves then promoted someone else’s online shop and didn’t mention me (not able to promote as a government-backed agency?) and basically I lost control of the whole thing.
Profitable online businesses involves having a central location in order to attract a larger number of shoppers, charging high enough prices to cover the costs of goods as well as marketing, and developing high efficient inventory and fulfillment systems so that the company can offer goods at lower costs than competitors and still make profit.
If e-books become dominant (and this would happen faster if retailers were able to set their own, lower prices on bestsellers), then big publishers would either have to rebuild their business model around e-books, or suffer extraordinary financial losses.
The three ways online advertising networks have improved on, or added to, traditional offline marketing techniques are First, they have the ability to precisely track not just consumer pruchases, but all browsing behavior on the Web at thousands of the mose popular member sites, including browsing book lists, filling out preference forms, and viewing content pages.
The issue is that the soft goods licensees don’t want to commoditize the product and simply sell to any vendor who wants to buy from them – they want to sell only to strategic vendors that they have determined make sense in their overall distribution plan, and small online retailers (and small bricks and mortar retailers) are not part of their plan.