The struggle among dealerships to attract and retain female employees mirrors a broader problem: the industry’s inability to keep new hires. If a lender maintains a security interest in the dealer’s vehicle inventory and if the dealership has collected and spent money for vehicles which have been sold, without reimbursing the lender for those vehicles, then the dealership’s gross profits from all future vehicle sales should be applied to reduce the number of sold and unpaid units.
Dealerships must also guarantee buyers that the vehicle has a good title, meaning it is free from any previous liens held on it. The dealership is also required to provide basic information about a car’s history, including number of previous owners, year of registration, and the correct odometer reading.
Sure, people will remember your ad (grinning chimps in diapers are memorable, as are toy sharks eating fat white guys in mumu swimsuits, as are two guys in tuxedos throwing buckets of water at each other – I’ll give you that), but chances are that they won’t remember the name of your dealership or what your latest promotion was.
If it can produce a profit, then variables such as desirability of location, the balance the brand will bring to other existing franchises owned, whether or not the factory will require facility upgrades, and so on and so forth, determine whether or not a buyer will buy that particular brand, in that particular location, at that particular time.
As many people that use these types of car lots are buying their vehicles based upon payments, rather than price along with having the desperation of needing to get a car, buy here pay here dealers can get away with charging above retail price for a vehicle.