Why are people buying diamond rings online?

Once upon a time, when looking to buy an engagement ring, the proposer would have to trawl, often cluelessly, through a variety of high-end shops, seeking the advice of knowledgeable experts in the industry to find the perfect size, fit and style for their soon-to-be-betrothed. Nowadays, the process has been (thankfully) simplified by updates in both modern attitudes and technology.

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Why diamond rings?

The tradition of ring-giving is not a modern one and can be dated back to the Roman period, where women would be given two rings once betrothed – one to wear in public and one to wear at home whilst doing all of the household chores. These would not be the traditional diamond cuts we see today, but rather one gold one for public wear, and one iron ring for home wear – https://www.bustle.com/articles/181413-why-do-guys-kneel-to-propose-the-history-of-the-modern-western-proposal. Nowadays, we’re a lot more obsessed with expensive stones, and there’s less need for the practicality of iron rings, so it’s no surprise that diamonds have become the norm when planning a proposal. What’s more, people often turn to the internet as their first port of call.

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Buying diamond engagement rings online

With the invention of the internet came another bonus for ring-buyers; what with the four Cs of diamond grading, people could now browse and order engagement rings online rather than having to go into shops to search for the perfect one. Sites such as https://www.comparethediamond.com/diamond-engagement-rings have become increasingly popular. But why are people buying online?

Wider selection

The internet is made up of billions and billions of pages, and as such, it should come as no surprise that the diamond ring selection online is huge. You’ll never be stuck for choices when browsing online, and most certainly won’t have to settle for one you don’t really like.

Second opinions

If you’re in a store, you can’t always accurately describe the ring to a third party for an opinion. This problem has been solved through online links, where you can simply send it over and get their opinion first hand.

Price discounts

When selling online, a lot of jewellers will run deals and discounts to seal the deal and as it’s such a competitive market, this happens more frequently than you’d think! If you’re lucky enough to secure a good deal, you could save thousands of pounds on the perfect ring.


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