This month on BrandingWire , the team is focusing on auto dealerships – a topic likely to produce some funny posts and hopefully identify certain specific areas in dire need of attention (or rather improvement) in that industry. It’s not that this is not policy for the dealership to ask, they’re just not following it. A car dealership should require identification, a driver’s license and a registration card for that vehicle before cutting any keys. As one of the top automotive sales training companies in the industry Dealer eTraining provides real world automotive sales tips that helps car dealers sell cars more efficiently and profitable. Perhaps because most auto dealerships buy their advertising directly from media outlets (or through self-appointed middle-men) the creative and the production values tend to be pretty poor. If you really do like your salesperson, you can become pals AFTER you buy your car!
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