Customer reviews are the written experiences, on electronic commerce sites and online shopping sites, of the various consumers who have patronised a given product or service. Every company wants an overwhelming amount of positive reviews, and always try to keep the customer satisfied.
Reviews are critical to the survival of a business as negative reviews could cause the shutting down of an organisation. This is why many companies invest in online reputation management. It is estimated that over 75% of people read reviews of a service or on a product, and they form opinion son what they have read.
This implies that at least about a whopping 70% of these people see reviews as a reliable decision-making tool. If they find that the reviews on a product are incredibly harmful, you will find that they avoid that product and the company. Good and positive reviews imbue trust in prospective …Read More