Zee Media Corporation Ltd will acquire 80 per cent equity stake in two India Today group companies – Today Merchandise Pvt Ltd (TMPL) and Today Retail Network Pvt Ltd (TRNL), as per a stock market disclosure. With the media landscape becoming ever more complex for channel providers, and content often being delivered both via linear TV and online, ensuring content can be found easily and quickly and distributed to the right channel, is all the more important than ever before.
If you are an ESPN, CNN, History Channel, Disney Channel, or Weather Channel junkie, you won’t be capturing them with just an antenna, inside or out. As with most home shopping cable channels, the products, such as jewellery and dresses, are mainly aimed at a female audience. Those companies who adopt good media management practices, such as this leading shopping channel, will gain an important competitive edge. Check out our …Read More