Digital Element’s IP geolocation and IP Intelligence data provides a first-touch advantage by allowing retailers to automatically serve relevant and localized content from the moment shoppers visit a site―regardless of device type. EBooks are a huge threat, traditional publishers essentially lose all their leverage in an electronic market. Ronaldo Mouchawar, chief executive of , a market-leading shopping platform, says the proliferation of smartphones in large local markets, such as Saudi Arabia and the United Arab Emirates, is helping push shoppers online. Rather than crushing physical stores, the rise of online shopping is, in many cases, encouraging the development of new and innovative retail shops. Amy rejects a couple of items immediately, toggles to another browser tab to research customer reviews and prices, finds better deals on several items at another retailer, and orders them.
Given the current economic climate (which was more or less started by allowing market forces to …Read More