Instagram Shopping Channel

The e-commerce livestreaming market in the U.S., while still in its infancy, is expected to eclipse $25 billion in gross sales by 2023, according to Coresight Research. Nordstrom unveiled its Livestream Shopping channel Wednesday as part of the corporate’s broader ambitions to delve into e-commerce livestreaming. IPTV, the latest to join the pay TV market, but with rapidly rising, excessive-revenue subscribers, has been in a position to get better offers than cable TV in negotiating of the commission with house shopping networks. In 2016, IPTV recorded a revenue of KRW337bn, an outstanding forty.1% 12 months-over-year growth after a gradual rise of the market share for 3 consecutive years from 2014 (from sixteen.9% to 21.2%,and then to 26.8%).

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