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The findings of this research emphasize the significance of examining both the pro-adoption and anti-adoption components whereas creating marketing technique. Purpose Recent statistics on growing webrooming clients make it topical in the multi-channel retailing area. The objective of this paper is to supply an enhanced understanding on “Webrooming behaviour”, an space of concern for e-retailers by proposing an built-in framework grounded on the Theory of planned behaviour and Technology acceptance mannequin.

The purpose of this chapter is to analyse the company social duty reports of Lithuanian and Italian academic institutions, which participate within the UNGC context. In the research, the authors carried out content analysis, statistical evaluation and qualitative research methods to investigate 14 social duty reports of academic institutions submitted within the UNGC . The findings highlight Lithuanian and Italian tutorial institutions which have carried out the serious CSR process, albeit with some differences. Implementation of the social duty …

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